By exploring the decision science, applying the research through a tool, and getting feedback from the experts, you’ll improve your prospect and customer conversations today. Jump into the community’s most popular solution sets below to see how you can tie together your membership resources to solve your most immediate revenue needs.
Provoke more prospect interest. Create more winnable opportunities. Avoid no decision. Disrupt, dislodge and defeat status quo bias.
Provoke more prospect interest. Create more winnable opportunities. Avoid no decision. Disrupt, dislodge and defeat status quo bias.
Tim Riesterer is the Chief Visionary at B2B DecisionLabs. He is responsible for the research agenda and development of practical, useful insight and tools. Tim has been a practitioner and consultant for more than 25 years, helping hundreds of b2b companies to improve their customer conversations across marketing, sales and customer success. He is also chief strategy officer at Corporate Visions. Tim is the co-author of three books (Conversations that Win, The Three Value Conversations and The Expansion Sale).
Document meaningful results. Build a case for renewal. Leverage your incumbent advantage. Reinforce your position as the status quo bias.
Document meaningful results. Build a case for renewal. Leverage your incumbent advantage. Reinforce your position as the status quo bias.
Catherine is a Revenue Advisor at B2B DecisionLabs. She has experience leading sales, consulting and customer success teams across European and US markets. She has served multiple industries from professional services to manufacturing. Catherine also is VP of Consulting for Corporate Visions where she leads a team of more than 50 consultants that train over 75,000 commercial team members in 250 companies in 50 countries every year.
Increase relevance with business and financial buyers. Create urgency for a decision. Justify your solution with a meaningful business case.
Increase relevance with business and financial buyers. Create urgency for a decision. Justify your solution with a meaningful business case.
Jim Druckrey is an Executive Advisor at B2B DecisionLabs. He brings over 30-years experience as a President and Chief Operating Officer-level executive at multiple companies where he made hundreds of millions of dollars of b2b buying decisions. Now he leads a team of Executive Consultants who train tens of thousands of salespeople on how to have better executive conversations. Jim and his team also have provided successful deal coaching to Fortune 500 b2b companies on some of their largest, must-win new business and renewal opportunities.
Overcome perceived parity. Avoid the commodity trap. Identify your distinct value proposition. Create clear contrast from the buyer’s alternatives.
Overcome perceived parity. Avoid the commodity trap. Identify your distinct value proposition. Create clear contrast from the buyer’s alternatives.
Leslie Talbot is a Revenue Advisor at B2B DecisionLabs. She has spent her entire career helping organizations tell better stories to sell more effectively. Leslie has led marketing and sales enablement teams, as well as messaging and content consulting organizations. She also helped develop and leads skills training for marketers on how to create more memorable messages and content. Leslie is part of the research team at B2B DecisionLabs and is co-autor of The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers.
Get inside your buyer’s brain by exploring our latest and greatest insights.
This behavioral research study was designed to test the effectiveness of an alternative marketing and selling strategy to the traditional “voice of the customer” approach…
This field trial was conducted to compare how an interactive assessment performs against a traditional e-book in a sales development campaign.
This behavioral research study was designed to test the effectiveness of an alternative marketing and selling strategy to the traditional “voice of the customer” approach…
Turn insight into action using practical tools, frameworks and templates. See what’s trending:
Convince customers of the need to change before talking about why they should choose you.
Expose and overcome the hidden forces that drive your prospects to no decision.
Call on an expert advisor to help you apply the research and tools to your context for the best results. Learn about how some of our top advisors can help:
Dr. Carmen Simon is a cognitive neuroscientist and Chief Science Officer at B2B DecisionLabs. Her groundbreaking research using brain studies shows …
Dr. Carmen Simon is a cognitive neuroscientist and Chief Science Officer at B2B DecisionLabs. Her groundbreaking research using brain studies shows how to create memorable messages and visuals that are easy to process, hard to forget, and impossible to ignore. Dr. Simon is the author of Impossible to Ignore: Creating Memorable Content to Influence Decisions.
Catherine is a Revenue Advisor at B2B DecisionLabs. She has experience leading sales, consulting and customer success teams across European and US markets. She has served multiple …
Catherine is a Revenue Advisor at B2B DecisionLabs. She has experience leading sales, consulting and customer success teams across European and US markets. She has served multiple industries from professional services to manufacturing. Catherine also is VP of Consulting for Corporate Visions where she leads a team of more than 50 consultants that train over 75,000 commercial team members in 250 companies in 50 countries every year.
Doug Hutton is a Revenue Advisor and lead researcher at B2B DecisionLabs. He helps lead our science-backed research with leading academic partners. He’s also helped develop …
Doug Hutton is a Revenue Advisor and lead researcher at B2B DecisionLabs. He helps lead our science-backed research with leading academic partners. He’s also helped develop and prove many of the tools we provide. He’s led marketing, sales and customer success teams, including being EVP of Customer Experience for Corporate Visions. Doug is co-author of The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers.
Use research to help you make real decisions about what to do. Run a study on your own content using a rapid test. Here are the top available tests:
Lean on your community to help you learn and innovate as you apply research insights.
Book a session with an expert advisor today
Dr. Carmen Simon is a cognitive neuroscientist and Chief Science Officer at B2B DecisionLabs. Her groundbreaking research using brain studies shows …
Dr. Carmen Simon is a cognitive neuroscientist and Chief Science Officer at B2B DecisionLabs. Her groundbreaking research using brain studies shows how to create memorable messages and visuals that are easy to process, hard to forget, and impossible to ignore. Dr. Simon is the author of Impossible to Ignore: Creating Memorable Content to Influence Decisions.
Catherine is a Revenue Advisor at B2B DecisionLabs. She has experience leading sales, consulting and customer success teams across European and US markets. She has served multiple …
Catherine is a Revenue Advisor at B2B DecisionLabs. She has experience leading sales, consulting and customer success teams across European and US markets. She has served multiple industries from professional services to manufacturing. Catherine also is VP of Consulting for Corporate Visions where she leads a team of more than 50 consultants that train over 75,000 commercial team members in 250 companies in 50 countries every year.
Doug Hutton is a Revenue Advisor and lead researcher at B2B DecisionLabs. He helps lead our science-backed research with leading academic partners. He’s also helped develop …
Doug Hutton is a Revenue Advisor and lead researcher at B2B DecisionLabs. He helps lead our science-backed research with leading academic partners. He’s also helped develop and prove many of the tools we provide. He’s led marketing, sales and customer success teams, including being EVP of Customer Experience for Corporate Visions. Doug is co-author of The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers.
